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Thank you Facebook for the hurricane updates
One of the main services that I offer my clients is social media coaching and reverse mentoring around social media (and other digital). I often get asked by my mentees what the point of some of the...
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YouTube Healthcare
Like many of us I have often struggled balancing regular exercise with a busy work schedule. This is especially an issue for me as my sport of choice was swimming and the only time the pool here in...
View ArticleSocial media – then and now
I have been working in pharma social media for over ten years and I am happy to say I have seen a huge amount of change during this time. Back in the day there were only a few of the big pharma...
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Why social media is critical to rare diseases
Imagine feeling constantly sick or in pain. Imagine going to doctor after doctor but still not receiving a suitable diagnosis or any idea of what is wrong with you. Imagine being told you are making...
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COVID-19 and the dangers of fake news
The WHO director general, Dr. Tedros Adhanom Ghebreyesus, made the point recently: “We’re not just fighting an epidemic; we’re fighting an infodemic”. It is a sad sign of our times that our health...
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Mental Health Week
This year mental health week feels more relevant than ever. As people across the world face isolation and anxiety due to Covid-19 we are seeing a rise in mental health problems. I feel incredibly...
View ArticleWhy we need to be social
Why do we need to be social? More particularly why do we need to be on social media? As you may know I am a huge advocate for social media. It provided me a lifeline may years ago when I was terribly...
View ArticleWhat is a patient advocate
I was on a call last week where I found myself giving input into a brand strategy not as strategy consultant but as a patient advocate. My day job is advising life science’s companies on how to engage...
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World mental health day
Today is world mental health day. I have been quite open about my own battles with mental health, a result of my Hashimoto’s. In fact I received the diagnosis for depression six months before they...
View ArticleListening to patients
Last week I read in an article that 72% of patients do not feel listened to by pharma. This is a very sorry state of affairs, but sadly does not surprise me. Whilst patients are the end users they...
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New Year’s Resolutions
I am not normally one for New Year’s resolutions. I find they are often intentions that are never fully realised as planned. The classic ones are often health related, for example drinking less or...
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Back to basics
This week I returned back to basics. I have been running some basic social media in pharma training sessions. I initially worried that they might be too basic. After all social media is now one of...
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Driving traffic
In my last post I mentioned that I run social media training. As part of this I look at how a pharma brands could use social media. The big bucket areas are: Gathering insights Driving traffic...
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My content plan
If you read my New Year’s resolution blog you may recall I mentioned wanting to do more content. I also mentioned I would develop a content plan. Well the time has come. I have come up with an idea...
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Agile promotion
The first post in my new content plan is meant to be about a discount or promotion. Initially I thought of doing a promo piece on myself and the services I offer. Then I thought about doing a piece...
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Rare Disease Day
It’s Rare Disease Day this weekend! Every year the end of February sees this day focused on rare diseases. The aim of the disease day is to raise awareness amongst the general public and...
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Rare disease – my personal experience
Today is rare disease day so I thought I would share my personal experience. One of the reasons I am so passionate about working in rare disease is because of the experience I and my family have gone...
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SXSW 2021
It is that time of year again – it is SXSW time. I first attended SXSW in 2015. It was so impactful I had a mini epiphany and quit my job the day I got back into the office. My first SXSW was truly...
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My favourite online resources
Next up on my content plan is a post to share what I am reading right now. I thought as part of this it would be helpful to share some of my favourite online resources around digital and social media...
View ArticleInMail … thought you might be interested
How many of us have had that InMail from a stranger where they “thought you might be interested”? I suspect most of us. How often are you actually interested? Back in the day where email was still...
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